brands on tiktok

Who is on TikTok? 4 Companies that are Killing it

As you probably know already, TikTok is the video-based app that has quickly risen to popularity amongst Gen Z audiences. We talk about it a …

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GenZDictionary

The Gen Z Dictionary: A Crash Course

The Gen Z dictionary wasn’t written into their curriculum at school, and they definitely didn’t learn it from their parents. What’s up with this Gen …

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The Comeback of Crocs

Does “stopping the microwave at the perfect moment to maximize the amount of popcorn popped, without burning” count as a talent? If so, it’s definitely …

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Christmas List

Getting to the top of Gen Z’s Christmas List

As the holiday season approaches, brands are strategizing how to get to the top of Gen Z’s Christmas list. Gen Z is a unique group …

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marketing lenses

Marketing with Lenses: Opportunity for Brand Engagement

Snapchat paved the way for marketing with lenses. Now, Instagram adopted the lenses to its own interface. Lenses are an interactive feature on front and …

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halloween campaigns

5 Halloween Campaigns for Digital Savvy Generations

5 Halloween Campaigns for Digital Savvy Generations Halloween is the perfect time of year to stand out from the crowd. We selected five brands that …

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